Our focus was on creating a calming and user-friendly website that would reflect a therapist's approach to mental health, while also ensuring it offered easy navigation for both new and existing clients. Recognizing the importance of a personal touch in therapy, we strategically incorporated a variety of multimedia elements such as video introductions, testimonials, and AI generated illustrations of the practice's soothing environment.
Use the three buttons below to switch between different pages of the site, then scroll within the image to see the full designs!
With a commitment to translating the therapist's calming and soothing ethos into a visual language, we implemented a soft, serene color scheme featuring soothing blues, gentle greens, and a pop of pink for some of the visual elements, intending to evoke a sense of tranquility, trust, and comfort.
The website's typography was purposefully chosen to reinforce this calming aesthetic, employing the classic Libre Baskerville for the primary headers, while the clean, modern lines of Raleway were used for body copy, promoting readability and ease of understanding.
The branding also included a small set of minimalist icons and visual elements that were designed to be intuitive and inviting. Lastly, the use of professionally curated photography and imagery throughout the site served to create an atmosphere of warmth and empathy, showcasing real-life snapshots of the therapeutic environment and embodying the heart of the therapist's work. The culmination of these elements delivered a brand identity that is not only visually appealing but also emotionally resonant with the users, underscoring the core values and the calming nature of the therapist's practice.